Event Description

INNOVATIVE VALUE MODELS FOR CLUSTER OGANIZATIONS WORKSHOP
Firenze – June 5^th & 6^th

The workshop aims at co-creating concrete and innovative value models for cluster organizations. Through interaction with your fellow cluster organizations and guided by experienced ‘value model’ coaches you will design value models which you can start implementing once you are back home.

Value Models for Clusters
Why value models for cluster organizations?

• Cluster organizations are orchestrating the development of regional clusters by helping stakeholders to collaborate
• Cluster organizations have a multi sided value model as they deliver simultaneously value to companies, academia and governments.
• As for companies, cluster organizations need a strong value model to become sustainable and to deliver services to its customers.
• As companies, cluster organizations struggle to find the right value model.

Objectives of the workshop.

• Collaboratively develop novel value models with fellow EU cluster organizations
• Share expertise on the regional role of cluster organizations
• Share thoughts on intra and extra Europe cluster collaboration

Program of the workshop

The workshop aims at co-creating concrete and innovative value models for cluster organizations. Through interaction with your fellow cluster organizations and guided by experienced ‘value model’ coaches you will design value models which you can start implementing once you are back home.

• Day 1 – June 4^th – Welcome Dinner – Get acquainted with great Italian food (optional)

• Day 2 – June 5^th – A value proposition for cluster organizations
  • Workshop 10.00 – 13.00
    • Get acquainted with your stakeholders
    • Draft an empathy map and customer journey
  • Lunch Break 13.00 – 14.00
  • Workshop 14.00 – 18.00
    • Learn about their needs and develop services which can relief their pains and create gains for them
    • Evaluate FIT
  • Evening Dinner – Search for inspiration with Italian food

• Day 3 – June 6^th – From value proposition to value model
  • Workshop 9.00 – 12.30
    • Key note speeches
    • Zoom in into the components of a good value model
    • Build a first draft of your value model based on the value proposition
  • Lunch Break 12.30 – 13.30
  • Workshop 13.30 – 17.00
    • Let your fellow cluster experts challenge your model and improve
    • Plan for implementation
  • Farewell and plan for next edition in NY (2019): 17.00 – 17.30
  • Evening Dinner Business Model Conference (optional)

This workshop will be organized back to back to the Business Model Conference which mobilizes key academic experts. Those experts will participate to the workshop and will inspire you with their expertise. More information on the conference can be found here.

Workshop details

Venue:

School of Economics and Management at University of Florence
Social Science Campus (Building D6)
via delle Pandette 32 
50127, FLORENCE 

Participation Fee:  

€ 400 (ex. VAT if applicable)

This price includes:

• Workshop material
• Coaching by Business Model Experts
• Inspiration from Academic Experts
• Insight from fellow cluster organizations
• 1 networking dinner
• Lunches during the workshop

The price excludes:

• Travel & accommodation
• Dinner on Tuesday 4^th and Wednesday 6^th are optional (€60)